You’re about to begin an exciting journey with Wantoo, delivering the most important customer insights to your product team. The Customer Journey will be narrated by the customers themselves. It will start with a blank space, but very soon you’ll be surfacing new ideas for your product team to sink its teeth into. First, take a moment to answer a few questions and set yourself up for success.
What is the goal of this idea-gathering campaign?
e.g. “Find out what our customers want us to build next”, “Get feedback on a beta product”, “Learn what topics our readers care about most”.
Who’s in charge of the Idea Board?
You are in charge. You make sure that ideas and discussion are flowing smoothly on the Idea Board, as well as reaching the relevant stakeholders in your organization.
Note: Pro version allows you to have multiple administrators to help you manage your Idea Board.
Who is your audience?
Decide whose voices you most need to hear for what you have planned, e.g. readers, customers, prospects, internal teams, beta testers, or lab rats.
If more than one group makes up your audience, to whom do you reach out first?
The earliest contributors to your Idea Board will set the tone of the conversation!
How will you reach your audience?
Sharing a Wantoo Idea Board (or even an individual idea and its conversation) is as easy as copying and pasting a link. Use what you have: email lists, Facebook, Twitter, blog posts, your app, etc.
How long will you spend on idea-gathering?
Results start coming in quickly, but ideas develop through discussion and social engagement. Give yourself enough time to surface great ideas and flesh them out through discussion.
How will you communicate customer insights within your team?
Wantoo’s built-in email alerts and Slack integration give you powerful options for keeping up with your customers’ ideas. Generate as much (or as little) chatter as you want.
Are you communicating your Customer Experience process with non-participants?
You might want to tell the whole world what you’re doing, or maybe just the teams or departments not directly involved in your Wantoo Idea Board. Blog posts and email newsletters are great places to mention––and link to––your Idea Board.
How will you measure success?
Your Idea Board will tell you a lot about how your audience uses your products or engages with your content, and what they want to see next. Decide which metrics you care about, and how you’ll use what they tell you. Overall number of ideas? Votes? Depth of discussion around each idea?